A sample text widget

Etiam pulvinar consectetur dolor sed malesuada. Ut convallis euismod dolor nec pretium. Nunc ut tristique massa.

Nam sodales mi vitae dolor ullamcorper et vulputate enim accumsan. Morbi orci magna, tincidunt vitae molestie nec, molestie at mi. Nulla nulla lorem, suscipit in posuere in, interdum non magna.

A telephone number, a website, a mobile app

Here are some excerpts from an article written by Gene Marks, a contributor to Forbes.

It echos what I have been telling my clients and customers regarding the need to have a custom mobile marketing app to help build their community.


“Smart, boring, conservative companies are getting serious about mobile applications. Slowly but surely, they’re waking up to the, the need…to utilize these applications to develop more business and keep their customers coming back.”

“These companies know that mobile apps are not toys. These are tools. When it comes to mobile, we’re just getting started. I believe that the mobile application industry is about to explode over the next few years. And it will be fueled by millions of small and medium sized companies who will soon realize that having a mobile application is as necessary as having a phone number and a website to do business.”

“And what do I get in return, as a business? By offering a free mobile application to my customers I’m (at least for now) differentiating myself from my competitors who aren’t thinking this way. I’m saying to my customers: “Once you’re part of my community you’ll be treated specially. You can access us anytime from anywhere with our mobile app and get whatever information you need. Because we value your time.” I can use the mobile application to provide special incentives to my customers. And even if the mobile application is not widely adapted, I’m at the very least giving some of my customers who prefer to do business this way a process that’s desirable for them. It’s all about choices. And ease. And time. Customers appreciate that.”

“…every business should be thinking about building mobile applications today. It’s not a fad or a passing trend. It’s customer service.”

Pay Attention to the Man Behind the Curtain

I was curious about a certain vertical market the other day and so I pulled out a hard-copy of the Yellow Pages and looked up a specific type of business. I made a list of 20 companies, in no particular order. I then looked for the websites of the businesses.

Here is what I found.


Of the 13 that had sites, NONE OF THEM POSTED CURRENT MATERIAL. In other words, there wasn’t a blog to be found.

Tell me, if you can, how do these businesses hope to be found? (Yes, I understand about word-of-mouth, but let’s talk about going a little larger than a circle of friends.)

There is an easy, productive way to help your search engine ranking. It does not take any special technical knowledge. It simply takes a little time. All you need to do is put fresh, relevant content on your website. That’s it. Sure, there are many other factors that are involved with determining page ranking. In fact, Google uses something in the neighborhood of 200 parameters when considering where to rank a page in their search results. But the easiest way that has the most impact is fresh content. And that means writing a blog.

Continue reading Pay Attention to the Man Behind the Curtain